Idealog has been covering the most interesting people, businesses and issues in the fields of innovation, design, technology and urban development for over 12 years. But it's tough out there in media at the moment. So we're asking for your support to help us keep telling those tales – and to keep pushing the country forward.
Idealog aims to be the voice of progressive business in New Zealand, whether that’s through showcasing startups with the potential to completely change a sector, pushing for change on issues like gender equality, or embracing innovation in publishing and conducting our own media experiments. Our belief is that if companies (and countries) hope to keep growing and/or solve their numerous problems, the big ideas are unlikely to come from bean counters trying to cut costs. They’ll come from those who think differently, break rules and create change.
We feel we have an important role to play when it comes to inspiration; to keep telling the positive stories of those who have started something, in the hope they might inspire others to start their own somethings. As Sir Paul Callaghan said, it would take only 100 inspired entrepreneurs to completely change the fortunes of this country. And we’ve covered many of those pioneers in our time. But we also see a role for education. Running a business is tough. Many will fail and those that succeed will face an array of growing pains. So, increasingly, we’ve been focusing on these realities, from dealing with failure to finding finance to founder mental health.
We still value print and see the three big, beautiful, themed issues we publish throughout the year as high-points; filtered experiences that have more resonance and prestige than the online environment. But, increasingly, more of our audience interacts with us through our digital and social channels. As many modern media companies know, it’s hard to create a commercially viable business in this era of free flowing (and largely free) digital content. And while we want as many people as possible to read our stories so they get to see some of the amazing things that are happening in our country, we also need to keep the lights on.
We often hear people say that they wish more positive stories were being told. We love telling them. And we want to tell more of them. So if you love what we do, click the red button above and help us on our mission to shine a light on the country’s innovators and entrepreneurs.
And as an added incentive, anyone who gives over $5 a month will receive a print subscription of Idealog, an Idealog t-shirt and a copy of the book No. 8 Recharged (while stocks last).
The Idealog team