Our market research was conducted by the founder of PressPatron, Alex Clark. The survey was undertaken as part of his Master’s research, which evaluated a range of online business models for journalism.
Between March and April 2014 a total of 416 respondents were surveyed, assessing their willingness to pay for news when presented with ten different funding strategies.
Within the survey, 1.4% of respondents said they'd definitely make a voluntary monthly contribution to their favourite news site or blogger, with an average amount of $11. A further 11.1% of respondents said they would probably contribute.
By comparison, only 0.24%* of survey respondents said they would definitely subscribe to a news website that was locked behind content restrictions such as a paywall. A further 2.6% said they would probably subscribe.
If you would like additional information about our market research and the methodology behind the figures quoted, please
*At a revenue maximising price of $10 per month.