Pure Advantage is a registered charity led by business leaders and supported by a collective of researchers and writers who investigate and promote opportunities for Aotearoa New Zealand to fulfil its massive potential for green growth. Our campaigns are charitably funded by trustees and supporter contributions via Press Patron – there are no corporate mandates or Government directives. Your contribution to our mission will help keep our mahi going. Visit www.pureadvantage.org to find out more and to join the movement. Thank you for your support, ngā mihi maioha. Simon Millar Executive Director
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